It's difficult to distinguish in our culture between marketing vs. sharing the Gospel. We live in an economy driven by consumption with few obstacles to immediate gratification. Therefore it seems natural to create a marketing-driven church since we have a clear example in scripture. Exodus 32:1-6  This is perpetuated through the culturally distorted use of our language sacrificing  praise on the altar of advertising. Words matter when truth is involved. Hosea 14:2